Amazon Prime Day is just under three weeks away now and we are well underway with our preparations here at TechRadar. Between updating our main Amazon Prime Day page and highlighting all the best early deals, we thought we’d stop for a second to share some tips…
While there’s a ton of advice we could give on buying everything from 75-inch TVs to a new toaster, we have three general tips for three incredibly common mistakes people make when shopping. Amazon Prime Day. Frankly, it motivates us mad when we see people falling into these incredibly easy to avoid pitfalls and paying too much for technology or getting the wrong products for their needs.
If you’re on the hunt for tech this Amazon Prime Day, read this article quickly – all of our tips are simple and won’t cost you a dime. Even better, they could save you hundreds of dollars in the process.
Just before you jump in, a quick reminder that TechRadar will be your one-stop-shop for Prime Day deals this year. Please bookmark our pages and follow us on relevant social media if you don’t want to miss a single great deal this year. Anyway, let’s move on to the 3 most common mistakes to avoid this Prime Day…
1. Do not wait
Right now, if you type “Amazon Prime Day” into Google, you’ll instantly be presented with hundreds of items rounding up the best early deals. Many editorial sites, ours included, are in full hype right now in preparation for one of the biggest retail events of the year.
Sure, some of these deals are pretty good, but what’s the rush? There are thousands of deals in just three weeks – many of which may offer better alternatives to that cheap TV laptop you’ve already spotted.
Don’t get me wrong, if you’re desperate for a replacement, don’t let us stop you from cashing in your chips early. In general, though, we’d say patience is a virtue when it comes to big retail events like Amazon Prime Day or Black Friday. With the rare exception of things like in-demand Apple products, we hardly ever see things sell. Thereafter we say that if you are buying essential or less in-demand items, there is simply no real risk in waiting to see how things pan out.
A good example of this is the number of decent TV deals that are currently available on Amazon in the US. (opens in a new tab). Don’t get me wrong, these are amazing deals worth putting on your potential shopping list. If you can wait, though, you’ll soon be presented with tons of alternative options – especially at other retailers. Which brings us to our second point…
Amazon Prime Day is all about Amazon, isn’t it? Bad. Well it is most true, but you’d be surprised how many other retailers will be offering really great deals during the event. You can certainly expect Walmart and Best Buy (Currys and John Lewis, UK) to match prices and in some cases offer very solid alternatives to Amazon during Prime Day, often without the need to sign up for an expensive membership program.
So if you’re looking at this cheap Chromebook on Amazon, be sure to take a quick look at the deals from Best Buy or Walmart on Prime Day, as well as other major retailers like Dell or HP. You might be surprised to find a list more suited to your needs overall.
If you want to cheat on this step, just follow TechRadar’s Prime Day coverage this year. We’ll be sorting through thousands of deals here on everything from cheap air fryers to 8K TVs – and not just on Amazon either. If we spot a better deal at another retailer, we’ll be sure to highlight it, just so you get the full picture this Prime Day.
3. Not checking price history
Let us tell you a secret – you can actually check for yourself if a Prime Day deal is legit – and it’s really easy to do. You will need a price tracker such as CamelCamelCamel and the ASIN of the product in question.
The ASIN code is what is called the “standard Amazon identification number” and it is usually found in the product URL – which can be found in the address bar of your web browser at the top of the page.
What you are looking for is a ten digit code that starts with “B0”. Grab this Apple iPad Pro 11 on Amazon for $749 (opens in a new tab), for example. Its ASIN code is B0932B5NVD.
To track product price history, simply copy and paste this code into CamelCamelCamel or a similar price tracking site. Once you do that, you’ll be able to see if that product has been cheaper over the last few months and if that Prime Day deal is actually a deal or a dud.
Another option is to install an add-on to your browser that automatically searches for the ASIN while you browse Amazon. Again, CamelCamelCamel offers an easy-to-use Chrome add-on, but there are plenty of other add-ons to consider as well.
Now, with all of this price tracking stuff, it’s worth noting that Amazon tends to make it clear if the deal is at its lowest price in the last 30 days or so. Generally speaking, most Amazon Prime Day deals are really legit across most categories and decent enough purchases. Still, if you weren’t familiar with this price tracker, it can be quite powerful in proving context as to why an offer is decent.
Again, it’s worth repeating that TechRadar will check prices, compare them, and leverage our extensive team knowledge resource to tell you exactly what’s a bargain and what’s worth skipping. If you’re looking for product reviews, we’ve got an extensive library here, so definitely make good use of our site and additional editorial coverage this Prime Day.