NEW YORK, February 3, 2022 /PRNewswire/ — 5W Public Relations, one of the largest independent public relations firms in the United States, today announced that it has been named the go-to public relations agency for Dragon Hemp, a new product line of wellness composed of hybrid formulations infused with the original Chinese herb, CBD, additional clean-sourced and centuries-old Chinese herbs as well as other botanicals. Developed by a renowned sports medicine acupuncturist, Kevin MenardLac, Dragon Hemp product ingredient blends are known to restore harmony and balance to the body and are available in various delivery formats including tinctures, balms and capsules.
5W will work with the client to generate media that drives mass consumer engagement and industry awareness, showcasing Dragon Hemp’s meticulously crafted custom formulas to showcase their benefits including performance enhancement, support recovery and restoration of general well-being.
“Our team has worked incredibly hard over the past two years to hone our expertise in the wellness industry, particularly in emerging subcategories in the supplement space,” said 5WPR Consumer Practice President. , Dara A. Busch. “We look forward to supporting Dragon Hemp and sharing its story and unique product offerings, which combine Chinese herbs and CBD, with consumers.”
5WPR understands the competitive environment in the wellness industry and has developed proven strategies for hyper-targeting their customers’ core demographics while adhering to regulations and policies. From facilitating new product launches to developing long-term creative strategies that ensure maximum media coverage, 5W’s supplement experience within the industry enables customers to get the results they are looking for.
Public relations services offered to wellness clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, brand awareness programs leaders, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
About Dragon Hemp
Developed by a renowned sports medicine acupuncturist, Kevin Menard, Lac, Dragon Hemp has been meticulously designed to facilitate the wellness journey of its patients beyond the walls of its clinic. In 2012, Kevin founded Menard Acupuncture, a Sag Harbor, New York clinic focused on acupuncture in sports medicine. With his background in Traditional Chinese Medicine and the practice of treating patients, Kevin has always turned to the healing powers of Chinese herbs as a modality to treat conditions such as musculoskeletal pain, insomnia, anxiety, Lyme disease and other inflammatory issues.
As an avid athlete and martial artist, Kevin began incorporating CBD into his daily regimens to support his own training and recovery process. With advances in the science of CBD and increasing research explaining the biomechanics of its effectiveness via the endocannabinoid system, Kevin realized the healing potential of combining this original Chinese herb with other herbs used in his clinic.
At its core, we believe the body has the natural ability to heal, and our goal is to support this process by restoring harmony and balance. Dragon Hemp represents the synergistic potential of combining centuries-old Chinese medicine and herbs with current advancements in cannabinoid plant medicine.
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communications and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W brings to large companies an ingenious, bold and results-oriented communication approach. 5W Received 2020 PR Agency of the Year and CEO Awards Ronn Torossianwas named 2020 Entrepreneur of the Year by the American Business Awards.
[email protected] / 212-999-5585
SOURCE 5W Public Relations