Adobe acquires ContentCal, a social media marketing start-up

Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed price, although Bloomberg today announced that the deal is for more than $ 100 million.

ContentCal, established six years ago as ContentCalendar Ltd., is a business-to-business software content marketing platform that promotes itself as making it easier for users to manage their marketing planning and processes. social. The service simplifies content processes by bringing everything together in a customizable space with a drag-and-drop interface to reduce management time.

ContentCal allows users to collaborate, share, schedule, and post content to drive engagement on social media. Features include performance monitoring, reporting, and getting an overview of what is working across different channels.

A range of tools allow users to stay productive and discover content ideas, streamline approvals and schedule posts in seconds, according to the company. Social media posts can be created and posted to multiple sites and services, including Twitter Inc., Facebook, Instagram, LinkedIn, Google My Business, and more.

Notable clients include UK National Health Service, Virgin Money UK PLC, Bayerische Motoren Werke AG, Specsavers Optical Group Ltd. and LocaSocial Ltd.

“We’ve always believed in growing as a business to help as many people as possible create and publish content in the best possible way,” said Alex Packham, CEO and Founder of ContentCal, in a blog post. “The designer economy has fundamentally changed the way people work and, as part of Adobe, our technology can reach a wide audience of businesses, entrepreneurs and creators around the world.

Adobe and ContentCal already share many clients. Ashley Still, senior vice president of digital media at Adobe, said today that the acquisition will expand the social media capabilities of its creative tools.

The ContentCal acquisition follows Adobe’s $ 1.275 billion purchase of collaborative video editing software company Inc. in August.

Upon its acquisition, ContentCal had raised $ 12.7 million in funding, according to Crunchbase, from investors such as Fuel Ventures, Perivoli Innovations and Guinness Asset Management. The transaction is expected to be finalized in the first quarter of fiscal 2022 pending closing conditions.

Image: ContentCal

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