Amazon faces backlash for selling Indian flag products ahead of Republic Day

It’s not the first time Amazon has faced backlash for the Indian flag depicted on a product

New Delhi:

Amazon faced ire on Monday from a section of Indian social media users for marketing certain products, including clothing and food items, which feature images of the Indian flag, with some saying the use of the tricolor in this way was an insult and a violation. of the country’s flag code.

Netizens have shared photos of items such as clothes, mugs, keychains and chocolates that feature images or the tricolor’s print on the website, and called for a ban on these. items. Hashtags like #AmazonInsultsNationalFlag were trending on Twitter.

Amazon did not respond to emailed requests for comment.

Some social media users have noted that the use of the tricolor on products is against the Flag Code Of India, 2002.

Some of the social media users said that such use is an insult to the national flag while others pointed out that it is a cheap method to increase sales and it will not increase the patriotism of Indian citizens.

“The flag must not be used as part of a costume or uniform of any description. It must not be embroidered or printed on cushions, handkerchiefs, towels or boxes”, according to the Coded.

This isn’t the first time Amazon has faced such a backlash. In 2017, Amazon was forced to remove doormats featuring the Indian flag that appeared on its Canadian website after a strong protest from India.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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