COLUMBUS, Ohio – Amazon’s second in-person shopping experience is now open in downtown Easton.
Amazon Style brings cutting-edge technology to shop their clothing selection in a physical setting, creating what they say is a personalized and convenient new way to shop.
Inside the store, shoppers use the Amazon app to scan QR codes on the clothes they like, tap to select their size and color, then add them to a fitting room where the items will be waiting, as well as some personalized recommendations. .
“Customers have repeatedly told us that they want to touch and try on clothes before shopping,” said Monica Ravi, COO of Amazon Style. “We wanted to create an experience to solve exactly that.”
The store’s selection features hundreds of brands, some of which have never been featured in a physical store. Throughout the space, items are organized by occasion and looks curated by Amazon influencers inspire style for an entire outfit.
Amazon Style’s first location is in Glendale, California. At this time, it’s unclear where the company might launch next. Their new store is at 3985 Gramercy Street in Columbus.