Amazon Prime Video and MAMI Launch Maitri: Female First Collective

Amazon is launching a unique initiative, Maitri: Female First Collective. Photo: Network to be confirmed.

Four days before International Women’s Day which falls on March 8, an initiative that fosters meaningful conversations and collaboration among women in entertainment, Maitri: first female collectivewas launched by Amazon Prime Video.

Through quarterly sessions with women from different fields within the creative industry, Maitri: first female collectivewill spark discussions on unlocking challenges and encourage learning from the experiences of participants.

The episodic capsule of the first session, featuring 16 illustrious women behind and in front of the camera, was uploaded today on Amazon Prime Video India’s YouTube channel, the Mumbai Academy of Moving Images’ YouTube channel ( MAMI), as well as their respective social media platforms.


Amazon Prime Video has partnered with MAMI for this, and Maitri will serve as a safe space for women to share their aspirations and work to unlock challenges within the industry. The collective strives to help create a community for women in media and entertainment where they can meet quarterly to discuss their experiences, challenges and successes, and offer their perspective and advice on how to bring about positive change. Some of the highlights from the sessions will be available on Amazon Prime Video India’s YouTube channel, MAMI’s YouTube channel and their respective social media platforms.

The first episode was uploaded on March 4. Participants include Amrita Pandey, CEO, Junglee Pictures & Times Studios Originals, Ayesha DeVitre Dhillon, Screenwriter & Hairstylist, Bhavani Iyer, Screenwriter & Author, Gayathri Pushkar, Filmmaker, Jeeva, Filmmaker, Juhi Chaturvedi, Screenwriter, Kunjila Mascillamani, Filmmaker, Mini Mathur, Actor and TV Host, Nupur Asthana, Filmmaker, Richa Chadha, Actor and Producer, Rintu Thomas, Filmmaker, Shweta Tripathi Sharma, Actor and Producer, Sumukhi Suresh, Comedian, Actor, Writer, Creator, Founder, Motormouth, Tahira Kashyap Khurrana, filmmaker and author, Aparna Purohit, head of India Originals, Amazon Prime Video, and Smriti Kiran, artistic director of MAMI, who organized and moderated the discussion.

“At Amazon, we believe that diversity, equity, and inclusion are not just necessary, but essential, and we constantly try to go beyond the intention of institutionalizing processes and mechanisms to create an ecosystem that reflects true diversity,” said Aparna Purohit. “Master means friendship or kinship, and the idea behind this initiative was to create a space for women to come together as friends, contemporaries and colleagues to collaborate, communicate and pave the way for others to follow.

She added: “I believe making impactful change takes time and can only happen when we start having a regular and repeated conversation. I am happy that we have taken this significant small step with the help of MAMI. It was amazing to sit at the same table with other strong women in the industry. I’m sure each of us will be able to identify the lessons learned from the session and translate them into more concrete initiatives that will make the industry a better place for other women. »

Smriti Kiran, Creator and Curator, Master, said, “I have immense faith in collaboration, community building and shared experience. I have consistently built platforms that bring creators together, fostered a sense of community among diverse film cultures in India, and also harnessed global talent. It was invigorating to bring the first room for Maitri: first female collective together. The idea behind Master is solidarity. It represents unity and strength by building bridges that connect, enabling people to ask for help, and empowering us to take ownership of whatever power we have, no matter how small or great, to bring about the change.

She explained, “The conversation that will lead to sustained conversion will never stop at Master. It will be a 24/7 space that will continue to grow and evolve. The work ahead of us is enormous. Our effort is to start at the bottom, pay attention to the very basics, address our own biases and start by making the industry a much more humane and fair place to work. I am very grateful to Aparna Purohit and Amazon Prime Video for seeing the value in this vision and giving Master the support it needs to soar.

In June last year, Amazon Studios released the inclusion policy and playbook, which are gradually being rolled out across the organization. With Maitri, Amazon Prime Video, in association with India’s prestigious film academy, MAMI, aims to raise awareness of the central role women play in the entertainment industry.

In any case, the power of women has developed beyond measure in the cinematic space. Not only are film journalists and (in films) production designers mostly female lately, but as Amitabh Bachchan pointed out, the majority of on-the-ground assistants and associates in production are girls and boys. women. Today, aside from writers and filmmakers, even cinematographers and other key members of a film crew are women.

A movement started in Hindi cinema by illustrious names like choreographer Saroj Khan in the 1970s, filmmakers Sai Paranjpye and Aparna Sen in the 1980s and set designer Sharmistha Roy in the 1990s has now borne fruit.

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