Amazon Studios appoints Sue Kroll as head of marketing

Former of Warner Bros. Sue Kroll was appointed head of marketing for Amazon Studios after serving as lead consultant on the streamer’s extensive campaign rollout for the first season of “The Lord of the Rings: The Rings of Power.”

As part of his new role, several series and films in production and development under Kroll’s Kroll & Co. Entertainment banner will be transferred to Amazon under a first-look deal.

Kroll begins his position with Amazon Studios effective immediately. She will report directly to Amazon Studios chief Jennifer Salke.

Before launching her own production house in 2018, Kroll served as president of global marketing and distribution for Warner Bros. for a long time. Pictures, debuting all the films in the “Harry Potter” franchise, as well as “Argo”, “Inception”. “, “Dunkirk” and “Mad Max: Fury Road”, among many others.

“Sue has done an outstanding job leading the marketing efforts for ‘The Lord of the Rings: The Rings of Power,’ our biggest premiere in Prime Video history,” Salke said in an internal email announcing the release. hiring of Kroll on Monday. “She is widely respected, with deep industry knowledge, extensive experience and strong relationships with talent and throughout the creative community. She is a seasoned professional, having marketed projects ranging from blockbuster global releases to award-winning niche film and television projects for over 30 years.

Kroll takes over the job of former Amazon Studios/Prime Video CMO Ukonwa Ojo release in june. Ojo was quick to step into the role, having replaced Andy Donkin as chief marketing officer in 2020.

Read Salke’s memo announcing Kroll’s hiring in full below.

Hi team,

I am delighted to share the news that Sue Kroll is joining the team as Head of Marketing, Amazon Studios, effective immediately and under my responsibility. Sue will oversee global marketing strategy and campaigns for series and films, both live and theatrical.

Sue has done an outstanding job leading the marketing efforts for The Lord of the Rings: The Rings of Power, our biggest premiere in Prime Video history. She is widely respected, with deep industry knowledge, extensive experience and strong relationships with talent and throughout the creative community. She is a seasoned professional, having marketed projects ranging from blockbuster global releases to award-winning niche film and TV projects for over 30 years.

In 2018, Sue launched her own production house, Kroll & Co. Entertainment. Under this banner, Sue has a number of projects in production and development, both in film and television, which will now come to Amazon Studios as first-look deals.

Prior to founding Kroll & Co., Sue’s extensive experience includes serving as President of Global Marketing and Distribution for Warner Bros. Pictures, where she launched some of the most popular and acclaimed films in cinematic history, including Argo, Dunkirk, Mad Max: Fury Road. , Inception and all the Harry Potter movies, to name a few. Sue began her career in New York, spending seven years in various Viacom divisions before moving to Atlanta to head the marketing department for Turner Network Television. Her tenure at Turner included a role with TNT and Cartoon Network Europe, in which she launched the company’s first entertainment venture outside of the United States.

Please join me in congratulating Sue and officially welcoming her to our talented marketing team as we continue to grow, discover innovative ways to market our global content, and strengthen our connections with customers around the world.

Jeans

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