Ascential to buy Amazon eCommerce analyst Sellics
April 20, 2022
B2B e-commerce insights, analytics and optimization specialist Ascential (formerly known as EMAP) to acquire Sellics, which offers Ai-powered B2B solutions to help sellers, suppliers and agencies to optimize and analyze their Amazon strategies. Terms of the agreement were not disclosed.
Berlin, Germany-based Sellics, which also has an office in New York, offers a combination of ad spend optimization, campaign automation and profit analytics, via a suite of software solutions, for brands. that market on Amazon in the United States and Europe. Its free tools can be used to optimize Amazon PPC (pay-per-click) campaigns; and the Sellics Benchmarker allows advertisers to create a custom report that compares their KPIs with their peers at the sub-category and ad format level. Additionally, the company’s “Sonar” helps Amazon sellers, suppliers, and agencies find all the relevant keywords they need to increase product listing visibility and improve Amazon’s SEO.
Sellics employs approximately 90 people and is led by its co-founders Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO). Ascential, which also owns trend forecasting platform WGSN, will merge Sellics with its e-commerce advertising performance specialist Perpetua, to help expand the business further into Europe.
Duncan Painter (pictured), CEO of Ascential, comments: “Sellics’ strong presence in the European challenger market and engineering expertise will accelerate Perpetua’s growth outside of its existing US operations, while Perpetua itself will provide exciting growth opportunities for Sellics’ customer base through its advanced product set.’