October 15, 2021
San José, California – The San Jose Barracuda (@SJBarracuda), proud of the American Hockey League (@ AHL) San Jose Sharks affiliate (@SanJoseSharks), announced today that the club has hired Kendra hodgdon as head of marketing and digital media.
Hodgdon will oversee all aspects of Barracuda’s marketing and digital media efforts, including brand management, staffing and recruiting, promotions, design, theme nights, specialty jerseys and team strategy. social media. Hodgdon will work with Eric Grundfast, recently hired Barracuda Director of Business Operations and Samantha Davis, Director of Sales and Services, to successfully complete and launch the team’s new 4,200-seat Barracuda Arena, which will open is scheduled for August 2022 at Sharks Ice in San Jose.
“Kendra brings a wealth of knowledge and experience to our team, and she will be a great addition to our efforts,” said Grundfast. “Her background goes beyond sports which makes her a great candidate and we are really delighted that she is joining us. “
Prior to joining the Barracuda, Hodgdon, 29, spent the last year working for Restoration Management Company based in Hayward, Calif. His responsibilities included marketing support, analytical monitoring, advertising strategy, giveaways, photography, videography, publishing, etc.
Prior to working for the Restoration Management Company, a native of Salisbury, Maryland was Food and Marketing Manager for Sodexo Quality of Life Services at Kansas State University Athletics in Manhattan, Kansas, from March 2019 to February 2020. While she was in that position, she was quickly promoted to Field Marketing Specialist for 30 Northern California accounts for four months before the start of the global Covid-19 pandemic.
Hodgdon’s professional marketing experience began before she graduated from the College of Charleston in 2018, when she was part of the Charleston Wine + Food Festival creative team from 2017 to 2018.
Hodgdon, who currently resides in Campbell, will officially begin his duties in the office in late October.
The future 4,200-seat Barracuda Arena is slated for completion in the summer of 2022 and is part of a 400,000-square-foot expansion of Sharks Ice in San Jose, which will make the facility the largest of its kind in North America. . For more information, click here.