Coffee Board of India partners with Amazon to boost domestic coffee consumption

The Indian coffee industry representative has teamed up with e-commerce giant Amazon to sell a selection of premium coffees to Indian customers on its online marketplace

India exports 70% of its coffee overseas and accounted for 3% of global coffee exports in 2020 | Photo credit: Color


The Coffee Board of India has launched four premium coffees under the brand “India Coffee” and two affordable coffees under the brand “Coffees of India” on Amazon.

The packaged coffee will offer both Robusta and Arabica blends from India’s major coffee growing regions like Karnataka, which accounts for 71% of India’s total coffee production.

The Coffee Board of India, which represents the coffee industry in the country, said its collaboration with Amazon is expected to boost domestic coffee consumption and improve awareness among small local coffee vendors across the country.

“We are delighted to partner with the Coffee Board of India to provide our customers with access to a range of premium coffees on Amazon.in. This is in line with our effort to offer Indian coffee flavors at value offerings with the convenience of safe and prompt delivery to our customers. Indian brands find value in partnering with us and selling on A.in, and this offering is an arm to boost ‘voice for local’,” said Nishant Raman, Director – IN Consumables, Amazon India .

India is the seventh largest coffee producing country in the world, behind Brazil, Vietnam, Colombia, Indonesia, Ethiopia and Honduras. The country currently exports 70% of its coffee abroad.

The country’s coffee exports increased by 90% in the three months from April to June 2022 compared to the same period in 2014.

In August 2022, the Indian government reported that coffee exports exceeded $1 billion in 2020-21.

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