Derek and Hannah Jeter sign long-term partnership with Grand Wagoneer

AUBURN HILLS, Mich., October 28, 2022 /PRNewswire/ —

  • Derek and Hannah Jeter will appear in Grand Wagoneer’s new “Eyes Wide Open” campaign as part of a multi-year partnership
  • Multi-faceted “Eyes Wide Open” marketing campaign, which spans North Americalaunch today (October 28) with a 60-second national berth in Game 1 of the Baseball World Championship Series
  • 360 degree marketing campaign includes TV, social media and digital media channels and future print extensions
  • In addition to the 60-second launch video, the campaign will feature 30- and 15-second video content released across multiple media platforms.

Famous baseball player and American sports icon Derek Jeter will star with his wife, model and TV host Hannah Throw in Grand Wagoneer’s new “Eyes Wide Open” campaign as part of a long-term partnership. The 60-second kickoff spot, “Eyes Wide Open,” will debut in Game 1 of Baseball’s World Championship Series tonight. The 60-second “Eyes Wide Open” video can be viewed here.

The Grand Wagoneer campaign will take place in North America across television, social media and digital media channels, including future print extensions. In addition to the 60-second launch spot, the campaign will include 30- and 15-second video content featuring Derek and Hannah, airing across multiple media platforms.

“Derek is more than an American sports legend whose grit, talent and determination have propelled him to the greatest heights of professional success. He is also a businessman, a family man and a strength of popular culture,” said Olivier Francois, Global Marketing Director, Stellantis. “Along with Hannah, a former tennis athlete, successful model and television host in her own right, they have three young children and embody the American dream. As the Jeter family builds the next chapter of their legacy, the Grand Wagoneer will help take them there as part of our long-term relationship.”

“Family means everything to Hannah and me,” said Derek Jeter. “Valuing the time we spend together and working towards the goals we set together are critically important, and these are priorities that were imprinted on me from the example my parents set. J grew up in a town not far from where the Grand Wagoneer is integrated Michiganand this partnership means a lot to me to tap into this rich history and share it with our children.”

“Between school dropouts and everyday life, we spend a lot of time together as a family on the road,” said Hannah Throw. “We wanted a vehicle that suited our needs. The Grand Wagoneer will give us all of that and more.”

“Wagoneer is steeped in American history, technology and sophistication that supports our customers’ active lifestyles,” said Jim MorrisonSenior Vice President and Head of the Jeep Brand North America. “The Grand Wagoneer Obsidian driven by Derek and Hannah Jeter embodies American authenticity with an interior that has levels of craftsmanship. And with the all-new Hurricane Twin Turbo 510 engine, delivering 510 horsepower and 500 lb-ft. of torque, the Grand Wagoneer delivers the power, range and dynamics that anyone, including one of America’s most famous ballplayers, can truly appreciate.”

The Jeter family spends a lot of time together, documented on the couple’s social media, including driving time Miami and New York and Derek having his daughters paint his nails. (The Jeter children are portrayed by actors in the “Eyes Wide Open” television campaign.)

The “Eyes Wide Open” video includes a voiceover, noting:

“Have you ever wondered why they call it the American Dream…
And not the American goal?
Or the American plan?
Maybe it’s because in dreams you can do anything.
You can be reborn in the automobile city…
And get up in the city that never sleeps.
You can turn back time over and over again.
In dreams you can hold your whole world in the palm of your hand.
And you can do it all with your eyes wide open.”

The Grand Wagoneer “Eyes Wide Open” campaign was filmed on the streets of New York Cityincluding Greenwich Villagein addition to upstate New York. The campaign was created in partnership with the agency Highdive in Chicago.

Wagoneer returns as a premium extension of the Jeep® brand while continuing its legacy as the original premium SUV. Building on a rich heritage of premium American craftsmanship while delivering a new level of comfort, legendary 4×4 capability and customer service, Wagoneer is blazing a new trail – one that sets the new standard for sophistication, authenticity and modern mobility. Delivering a unique and premium customer service experience, Wagoneer delivers warm, capable, innovative and authentic vehicles with premium design cues and technology to a distinctive and successful new line of customers. Combining these attributes with strong SUV credentials, the Wagoneer and Grand Wagoneer build on the original premium SUV by defining the next generation of an American icon. Stellantis offers a portfolio of brands and is one of the world’s leading automakers and mobility providers. For more information about Stellantis (NYSE: STLA), please visit

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