Family-owned furniture store moves to Steamboat

The new iFurnish store at 1855 Shield Drive in Steamboat Springs is scheduled to open in March. Once open, this will be the third store for iFurnish, which started in Frisco and later expanded to Kremmling.
John F. Russell / Steamboat Pilot and Today

Shoppers looking for furniture in Steamboat Springs will have another option, as iFurnish plans to expand, taking over the location that once housed the Moxi Home Consignment and Design.

“We’re thrilled to be at Steamboat,” said iFurnish owner Tony Pestello. with his wife Kelly. “We are a family business, we love the small town and would like to be involved in the community.”

Pestello is currently making cosmetic upgrades to the space, and it has tentatively scheduled a March 1 soft opening for the new store at 1855 Shield Drive.

“We painted and refreshed the whole interior. … They had a kind of warehouse that we turned into a showroom, just painting it and making it look pretty, to gain more square footage,” Pestello said. “The doors will be open and people will be able to pass (in March). We may still be working on things, but that’s the focus right now.

The 11,000 square foot store will offer a wide assortment of furniture including living room, dining room, bedroom, home office, entertainment, outdoor and mattresses. Inside, guests will find everything from tables, chairs, recliners and sofas to desks, bookcases, bedding and more.

“We’re a full-line furniture store that offers affordable and fashionable furniture,” Pestello said, adding that iFurnish will have sofas on the showroom floor ranging from $899 to $8,000.

He said the store will also offer design services and an onboarding program for owners of short-term rentals and for property managers.

Tony and Kelly Pestello with the dog Fergie.
iFurnish/courtesy photo

“We will have interior designers on staff who can go to people’s homes and help them design,” Pestello continued.

Pestello said he’s wanted to open a store in the Steamboat area for a while now and was happy when the opportunity arose. He added that he hopes this will keep local dollars flowing in the community.

“I know there are a lot of really good, long-standing stores and design services out there,” Pestello said. “I hope we can work with the whole community.”

The store will be open 9 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday.

Pestello said he learned about the furniture business as a child in Elk River, Minnesota, where his family had a store.

Pestello and his wife opened More Space Place in Summit County 15 years ago. They followed that up by opening the first iFurnish location in Frisco in 2011.

iFurnish expanded to Kremmling in 2020 when the Pestellos renovated an old grocery store there. The small retail chain also has warehouses in Summit, Kremmling and Park counties.

“We have tons of warehouse space – we have a lot in stock,” Pestello said.

In addition to the couple, several members of their family and extended family also work under the iFurnish brand. It all just goes to show how family-powered the business is and the importance of community, Pestello said.

“It’s definitely a family business,” Pestello said. “We also have 34 employees, and we consider them all as a family. We have many long term employees who have helped us grow, and they mean a lot to Kelly and me.

Pestello said he also has a great appreciation for the communities that support his stores.

He has been active in these communities, serving as President of the Summit County Chamber of Commerce from 2014 to 2018. He is still a member of that board and also serves on the board of the Summit Foundation, as well than the Summit County Community Care Clinic, which serves 8,500 people.

He is also a member of the Frisco Town Business Advisory Board, a housing authority advisory board, and several other boards that deal with issues in mountain communities.

Pestello said he’s excited to have the opportunity to expand iFurnish, and that his company will play an active role in the community going forward.

“We all want the best for each other, for our community and for you, your family and their families,” Pestello said. “If you’re a good, decent person, that’s exactly what we should all care about in the end, isn’t it?”

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