Economies around the world are creaking under a storm of challenges that are making it increasingly difficult for people to make ends meet.
Britons, for example, are facing huge hikes in their energy bills this winter, putting pressure not only on residential customers but also on business owners.
Take the traditional British pub. Owners need to keep their cozy bars nice and warm for returning customers and newcomers, but rising costs are forcing some establishments to close up shop. The dire situation is prompting a number of pub owners to come up with innovative ways to boost their revenue in a bid to prevent the age-old call for ‘last orders’, which is exactly what it means.
After the pandemic brought changes to the workplace that now see many people working from home, some drinking establishments have started offering ‘work from a pub’ offers, the Guardian recently reported.
The idea is to give workers the chance to turn off their expensive home heating – or take a break from their freezing homes – and work from their laptops in a warm and comfortable pub setting.
More than 350 pubs in the Fuller brewery chain are now offering work deals from £10 (about $11.40) a day, which gets you lunch and drinks (soft drinks are also available). available!). Another big brewery, Young’s, has 185 pubs offering a £15 a day (about $17) deal that usually nets you a sandwich and an endless supply of tea and coffee.
The Guardian report also highlights how independent pubs are also offering similar deals. The Flintgate in Weybridge just outside London, for example, has a £15 ‘work and leisure’ deal that gets you a ‘quiet resort’, lunch, unlimited tea and coffee, and even a pint of beer or a G&T at 5 p.m.
Fullers first came up with the idea of offering work from a pub during the pandemic. While it was more about getting home workers out of the house for a change of scenery, now it’s about offering that in addition to a way to potentially save on energy bills. And, of course, it also helps the pubs themselves pay their own bills and stay in business.
“Whether you’re looking for fresh inspiration for that big idea or a quiet corner to have a virtual business chat, our ads have everything you need to stay productive away from the home office,” Fullers says on his website. “Say goodbye to the stress of poor Wi-Fi and annoying bedroom zooms. Our pubs are fully equipped with Wi-Fi, charging stations, quiet spaces and function rooms for meetings plus having the choice of freshly cooked meals and all the tea and coffee you need will help you get through the 9-5.
He adds, “When your day is done, it’s laptop lids down and glass bottoms up!”