Global Digital Video Advertising Market, Forecast to 2026 – Insights and Shares for Smartphones, Tablets, Laptops & Other Devices

DUBLIN, December 15, 2021– (BUSINESS WIRE) – “Global Digital Video Advertising Market – Forecast 2021-2026” report has been added to ResearchAndMarkets.com offer.

The digital video advertising market is expected to experience a compound annual growth rate of 20.89% to reach US $ 155.18 billion by 2026, from US $ 41.132 billion in 2019.

The market is expected to increase in the coming years, owing to the increase in the number of internet and smartphone users, increased investment by companies to improve their advertising portfolio and other related factors. According to data provided by the World Bank, more than 48.997% of the world’s population used the internet in 2019. In addition, the rise of social media is also expected to play a major role in the market.

Large companies are using social media as an advertising platform, with the intention of improving and presenting their product to a growing audience. In addition, the growth of digital video advertising to create and raise awareness of some social issues is also expected to play a major role in the market during the forecast period.

The increase in the use of social media is the major factor expected to drive the market growth during the forecast period

The market is expected to increase in the coming years, owing to the increasing use of social media around the world. According to several official data, there are estimated to be around 2.6 billion Facebook users, 2 billion YouTube users and around 1 billion active Instagram users in 2021. The growing use of social media is expected to propel the growing digital video advertising market. According to the Interactive Advertising Bureau’s annual report, digital video advertising is expected to account for around 56% of total video spend in the year 2021.

According to Nestlé, 72% of Instagram users have purchased a product they have seen on Instagram. Large companies from various industries have invested a significant amount in digital video advertising solutions in social media. For example, in the auto industry, BMW and other key players have generated anticipation and excitement with teaser videos targeting specific and key users ahead of launch.

Social media has played a key and major role in their advertising portfolio. YouTube provides its customers with a video advertising service and platform that helps a business connect with its customer base. There are a significant number of users using YouTube, which is expected to play a major role in the growth of the market. Instagram, according to several official industry sources, around 500 million people use Instagram stories daily. These trends and developments are expected to improve the growth of the market in the coming years.

Smartphones are expected to hold a significant share of the market due to the increase in users and use of smartphones

Based on the type of device, the global video advertising market is segmented into smartphones, tablets, laptops, and others. During the forecast period, the smartphone segment is expected to hold a significant share of the market due to the increase in users and usage of smartphones. Smartphones today are equipped with internet connectivity which has paved the way for digital video advertising, especially on social media platforms and OTT platforms.

Video ads can grab the user’s attention in a short time compared to traditional practices. Factors such as increasing number of mobile devices, budget internet plans, growth of Wi-Fi connectivity, increase in participation on social media platforms, time spent online, growth of E-commerce and m-commerce are the main drivers of the digital advertising market. via smartphones.

Another important but new player in the digital advertising arena is social media marketing. As people spend more and more time on Instagram, Snapchat, Facebook, etc., brands are taking advantage of this opportunity to market their products. Collaborations with celebrities and influencers, innovative advertising approaches like memes have further fueled the market. Popular video sharing platforms like YouTube, TikTok, Twitch, etc. have included advertising in their videos as well as OTT platforms like Netflix, Amazon Prime, Disney +, etc.

Digital mobile ads now represent a significant portion of internet ad spend, helping brands generate revenue even on a larger scale. Consumers are increasingly turning to their smartphones to help them make day-to-day decisions, further helping the advertising market. On the negative side, the question of data privacy and security is posed. IT giants like Google in 2020 have removed support for third-party cookies on the Google Chrome browser to ensure data privacy.

Overview of the pandemic

Large companies have made significant developments in the market in recent years. For example, in August 2021, YouTube announced that it had tapped ComScore for a new measurement initiative that would provide buyers of connected video and TV advertising with a decent and clearer picture of the platform. In July 2021, the Interactive Advertising Bureau announced that it is planning a four-day virtual industry event in September 2021 to promote the digital ecosystem. The event would present a new market for smart TV and digital video buyers.

COVID-19 has proven to be a boon to digital video advertising players as the revenue generation opportunity is expected to increase by an additional US $ 2.49 billion in 2020 compared to the scenario without COVID-19. Many major players in the digital video advertising market have experienced revenue growth in 2020. The digital push provided by the pandemic is expected to increase digital advertising spending in the years to come.

Market segmentation

By device type

  • Smart phones

  • Tablets

  • Laptop

  • Others

By end user industry

  • Retail

  • Automotive

  • Health care

  • Education

  • Others

By geography

  • North America

  • South America

  • Europe

  • Middle East and Africa

  • Asia Pacific

Profiled companies

  • Video Tremor Inc.

  • Microsoft Advertising

  • FruitBolNumeric

  • Chatter buzz

  • Brafton

  • Allied digital media

  • Digital silk

  • sticky eyes

  • Super cool creative

  • Demonstration duck

For more information on this report, visit https://www.researchandmarkets.com/r/bxfk6m

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211215005743/en/

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