HiveMinds appoints Saurabh Tyagi as Chief Client Officer

Hiveminds Innovative Market Solutions, Madison World’s digital business unit, has appointed Saurabh Tyagi to lead its corporate clients. Tyagi previously worked at Madison Media Omega as vice president.

Tyagi is a seasoned media professional with over 18 years of experience in India and South East Asia. He has worked on brands like Unilever, Nestlé, Titan, Vodafone, etc., during his stints at Publicis, Group M and Madison Media. He has played a variety of roles including offline and online media planning, content strategy and customer service, and has won several awards during his career.

Jyothirmayee JT, Founder and CEO of HiveMinds, said, “We have delivered results to our customers through our digital prowess and innovation. Thanks to Saurabh’s experience, we can now work in partnership with our clients to go beyond digital marketing and work on a comprehensive marketing and growth strategy. Saurabh has joined us at a time when digital transformation is at its peak in India and we are expanding in all directions – in teams, in new geographies and among clients across all industries. Saurabh’s experience through reputable brands and international markets will fuel our growth in the years to come ”.

Sam Balsara, President of Madison World, said: “In today’s scenario, the real value we can deliver to our customers is the combination of media information gained over decades, delivered through new media channels. . With the Saurabh movement, we can confidently guarantee our clients the implementation of a holistic digital media strategy.

Commenting on his appointment, Saurabh Tyagi said, “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility. I have always admired HiveMinds for their work in startups and multinationals. I am happy to join this energetic team and look forward to bringing value to our customers ”.

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