Holiday sales start early at Amazon, Best Buy, Target and Walmart this year. Traditionally, Black Friday, the day after Thanksgiving, kicks off the holiday shopping season. This year, retailers are offering holiday deals earlier than usual.
Target Deal Days ran from October 6-8 and is currently Target Black Friday deals (opens in a new tab), Walmart’s Rollback and More Sale starts October 10-13, followed by Amazon’s Prime Early Access sale which runs October 11-12.
So why are vacation deals starting earlier this year? Thanks to a recent investigation from the National Retail Federation and Prosper Insights & Analytics, published September 30, we know why.
According to the survey, 44% of holiday shoppers plan to shop earlier this year. The reason being that inflation could have a direct impact on prices later on. Meanwhile, 31% of people are buying now because they don’t think deals will be any better than they are now. And in some cases, their predictions are correct.
Some retailers are doubling down on early holiday deals with a holiday price guarantee. Target, for example, will refund you the difference if an item you purchased through December 24 drops to a lower price.
We’ve been tracking holiday deals for years and it’s not uncommon to see Black Friday discounts in October. In 2020, Amazon Prime Day has been pushed back from its normally July calendar date to October. It felt more like a Black Friday preview since it was only a month away from Black Friday. Since then, retailers have been quietly sprinkling holiday deals in mid-October.
This year we’ve seen some laptops hit all-time low prices in mid-September, like the MacBook Pro 14 for $1,599 ($400 off). Even the newly released AirPods Pro 2 saw their first discount just days after being announced.
So if the stress of inflation or potential stockouts has dampened your holiday spirit, you can breathe a sigh of relief. Retailers respond to consumers with aggressive offers and frequent restocking.