Hy-Vee Leverages Google’s Digital Expertise in Large-Scale Partnership


Hy-Vee has entered into a wide-ranging partnership with tech and online services giant Google to enhance its omnichannel shopping experience.

Hy-Vee, based in West Des Moines, Iowa, said Wednesday that, as part of the multi-year agreement, it will operate Google’s suite of solutions and services – powered by the Google Cloud platform – to “stay on the cutting edge of digital technology” by bringing new and unique innovation ”to customers in-store and online. The projects will span the gamut, from making the Hy-Vee Aisles online grocery service more convenient, to integrating the Midwest Grocer’s Virtual Dietitian services and enabling customers to schedule COVID-19 injections. and other vaccinations online.

“The pandemic has accelerated many digital initiatives for Hy-Vee as consumers have changed the way they shop in our stores,” said Aaron Wiese, president of digital growth and co-director of operations at Hy-Vee . “Google Cloud helps us deliver a unique and more personalized experience as we work to integrate all of our digital platforms and seek to further simplify customer interaction with our services, whether in our aisles in person or in line.”

For example, said Hy-Vee, solutions based on Google Cloud, data and localized functionality will make it easier for customers to shop for groceries online and allow the retailer to provide more personalized service and ordering. , easier pickup and delivery, including features like predictive shopping carts.

The integration of Google Cloud services will also extend to Hy-Vee’s customer loyalty program, including the Hy-Vee Plus subscription, which launched in December. The grocer noted that he is striving to offer more perks and perks to buyers, such as more personalized coupons, an in-app shopping experience and a better online shopping experience. .

The partnership with Google will help Hy-Vee keep pace with rapidly changing digital shopping trends, the retailer said, adding that the pandemic has prompted more customers to shop online and has fueled demand in its space. virtual purchase.

One of the world’s largest IT companies, Google, based in Mountain View, Calif., Occupies leading positions in search, online advertising, cloud computing, applications and hardware. Hy-Vee generates sales of $ 11 billion annually and operates over 275 food and drug stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, general manager of Google Cloud, in a statement. “We are proud to partner with Hy-Vee to streamline processes and fuel innovative digital experiences. As they look to the future, our services will help accelerate the grocer’s plans to be the best place to shop.

At the end of March, Albertsons Cos. unveiled a similar partnership with Google. As part of the broad, multi-year pact, the nation’s second-largest supermarket retailer said it was working with various Google teams on a range of solutions to bring greater efficiency to customers both in-store and online. Efforts include integrating Google Search and Maps to help shoppers locate products more easily, streamlining the payment process with Google Pay, and leveraging Google Cloud’s artificial intelligence (AI) technologies such as as Vision AI, Recommendations AI and Business Messages in operations to create a predictive grocery store. engine.


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