Impremedia launches Estar Mejor, the only Spanish-language wellness website for the Hispanic community in the United States

NEW YORK–(COMMERCIAL THREAD) – Impremedia, the leading Hispanic news and information company, launches Estar Mejor, the only digital wellness publication in Spanish for the Hispanic community living in the United States.

“Our content focuses on three pillars,” Rafael Cores, vice president of content at Impremedia, said in a statement. “how you can improve your relationship with other people – family, friends and all kinds of relationships -, with your environment – home, office and natural environment -, and with yourself – your mind, body and soul. let’s approach these topics in a down-to-earth and practical way that can be related to an audience looking for practical and reliable advice for their daily lives. ”

Estar Mejor is led by María José Lavandera, Editor-in-Chief of Lifestyle at Impremedia based in New York City. “We strive to bring the most recent, effective and robust information to the wellness space, so our readers have the best possible information to live the best possible life, in harmony with themselves. and their surrounding world, and in good physical condition and emotional shape, ”Lavandera said.

“Reports show that Hispanics are increasingly concerned about their physical and emotional well-being. Despite this fact, there is no digital publication that meets the needs of the Latino community: Estar Mejor will help fill this gap, ”said Iván Adaime, CEO of Impremedia.

“Estar Mejor is just one more step in our mission to continue to provide quality content targeted to the interests of different audiences in the United States, ”concluded Adaime.


About Impremedia

ImpreMedia is the leading information and lifestyle company serving the Hispanic Latino community in the United States.

He has a digital and print portfolio of trusted and influential brands that reach a highly engaged, multigenerational Hispanic audience. The Opinion, founded in 1926 in Los Angeles is the country’s leading Spanish-language daily newspaper, while The newspaper, founded in 1913 in New York, is the oldest Spanish-speaking daily in the United States. It also publishes La Raza in Chicago, The Bahia Opinion in San Francisco.

The Impremedia family of digital media includes the Lifestyle Solo Dinero (Personal Finance), Siempre Auto (Automobiles), Comedera (Recipes), Bien Bonita (Beauty), No Muy Caro (Discounts and Promotions) and La Vibra (Entertainment) brands, and attracts over 35 million monthly users worldwide. These brands have around 2 million followers on social networks.

These publications rank among the most widely read, reputable and prestigious Spanish-speaking media in the United States, backed by a history of more than 100 years of informing and supporting the Hispanic community in this country. In addition to being repeatedly recognized by the National Association of Hispanic Publications for its journalistic work, the company recently received grants from the Facebook Journalism Project, the Google News Initiative, and the McCormick Foundation.

Impremedia is a member of the National Association of Hispanic Publications and the Local Medium Consortium.

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