Queensland’s new digital news site In Queensland acquired a leading lifestyle masthead, The weekend editionto create a dominant digital media force in Queensland.
In a coup for readers and business partners, the acquisition creates an audience of 80,000 subscribers and over 500,000 combined monthly website visitors.
Since its launch in February 2020, In Queensland – owned by Australian publishing company Solstice Media – has become a vital news platform in Queensland, attracting some of the state’s most respected journalists as contributors, including Denis Atkins, Katrina Beikoff, Brad Cooper, Craig Johnson, Madonna King, Rebecca Levingston, Robert MacDonald and John McCarthy.
InQueensland Editor Peter Atkinson said acquisition of popular lifestyle publication The weekend edition created significant benefits.
“In Queensland has garnered a loyal following of politically aware, business-minded and culturally engaged readers,” he said.
“The weekend edition is a respected and trusted brand in Queensland’s lifestyle media and this merger perfectly complements our business and news offering.
“Complementing InQueensland’s Monday-Friday business, political and cultural commentary, The Weekend Edition will quite literally become itself – a quality weekend supplement for InQueensland readers,” Atkinson added.
The weekend edition editor-in-chief Chrisanthi Demos said the merger would strengthen the media’s respective offerings and reach, while respecting their shared values of quality independent journalism.
“We’ve long been a one-paper city and this digital merger makes us a force to be reckoned with,” Demos said.
The weekend edition was sold by its creator, Carl Lindgrento Queensland digital printing group ColourChiefs six years ago.
coinciding with The weekend edition 10th anniversary, Demos said the merger heralded an important new chapter for the popular online publication.
“Carl’s vision was to create an independent media outlet for the people of Queensland based on his philosophy of positive media,” she said.
“InQueensland shares the same editorial philosophy of excellence. It’s smart, quality journalism, underpinned by well-formed opinions from recognized experts in their respective fields.
“By joining forces with Solstice Media – an established and respected national publishing company – we are unlocking a significant national network and engine room that will increase opportunities for The Weekend Edition and its partners,” she added.
Atkinson said the two mastheads will maintain separate online presences for the foreseeable future.
“We have two very strong products and we don’t want to water them down either,” he said.
“InQueensland and The Weekend Edition are renowned for their knowledge of Queensland teams and the topics that matter most to Queenslanders.
“Our stable of respected niche writers and columnists write with genuine insight about the big stories affecting our state and this cross-pollination will cement our reputation as a growing and respected media channel,” he added.
Top image: Chrisanthi Demos and Peter Atkinson