British celebrity chef Jamie Oliver will launch a cooking channel, dubbed The Jamie Oliver Channel, on Amazon’s ad-supported streaming service, Freevee.
The channel, known as the FAST (Free Ad-Supported Streaming TV) channel, will bring together Oliver’s catalog of food and cooking shows, including American road trip, 30 minute meal and Jamie’s Kitchen, among others. This will be the first time that Oliver’s hit cooking shows will be shown together in one location. Launching on Thursday, The Jamie Oliver Channel will also continue to roll out to other services in the coming months.
Production and sales group Fremantle also unveiled a series of global deals on Thursday for Oliver’s new cooking show, The Great Cookbook Challenge, in which unknown British cooks compete for the chance to win a cookbook publishing deal with Penguin Random House. Both Fremantle and Penguin are subsidiaries of German media giant Bertelsmann.
The show, produced by Jamie Oliver Productions and Plum Pictures for Channel 4 in the UK, was picked up by CTV Live Channel in Canada, the RTL Living network in Germany and by Disney for Eastern Europe, the -Netherlands, Turkey and the Middle East. East and North Africa. FOX Life has secured the rights for The Great Cookbook Challenge in Greece, Malta and Cyprus, and AMC Networks International will air the show in Central and Northern Europe.
The first season of The Great Cookbook Challenge bowed out on Channel 4 in January. Fremantle also sells the format for local language adaptations worldwide.
“The launch of The Jamie Oliver Channel provides a great opportunity to reach new audiences around the world,” said Jens Richter, CEO of Fremantle International. “We look forward to working with other partners to roll out the FAST channel in the months ahead.”