NEW YORK, May 28, 2021 / PRNewswire / – The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), today announced the release of the GNI advertising revenue playbook, a comprehensive guide for small and medium-sized news organizations on how to successfully monetize web content and increase digital ad revenue. It is one of the pillars of the RNB Digital Growth Program, which also includes audience development, reader revenue, data and products.
The manual is designed to educate both publishers who do not yet have a digital advertising business or want to better understand the basics of programmatic advertising, and those who already have a digital advertising business but are looking for ways to ” improve their strategies or acquire new knowledge. to improve income. Through its six chapters, the playbook provides a detailed, step-by-step overview of the basics of digital advertising, improving audience engagement and website performance, developing sales solutions, building an advertising team and the management of advertising campaigns.
“Digital advertising is a great way for local publishers and broadcasters to increase their revenue, but many don’t have the resources or the know-how to start or maximize their digital advertising revenue,” said Fran wills, CEO of LMC. “We are confident that the GNI Advertising Revenue Playbook will be a very valuable and widely used resource for small and medium-sized media outlets around the world to launch a digital advertising program or optimize the one they already have.
Along with the release of the playbook, GNI and the LMC will be hosting a series of free workshops aligned with the content of the playbook. From June 1, the workshops will feature experts from GNI, LMC and other digital media speakers and consist of four sessions during the month of June. Anyone interested in attending the free workshops can register here.
- Workshop 1: Establishment of the bases and constitution of your team (June 1, 2:00 p.m. EST)
- Loudspeakers: Chad Gilley (Maine today), Francois Wills (LMC), James Byrd (OpsCo), Orli Ziv (Google)
- Expert Panel: Real Examples and Best Practices for Building Effective and Sustainable Digital Advertising Businesses (June 7, 2:00 p.m. EST)
- Loudspeakers: Maria bastidas (MundoHispanico), Pierre Doucette (Investigator in Philadelphia), Willy Grant (Great West Media), moderated by Fran scarlett (Scarlett ink holder)
- Workshop 2: Leverage your audience to accelerate advertising revenue (June 14, 2:00 p.m. EST)
- Loudspeakers: Brian troyer (Grist), Francois Wills (LMC), Kevin Flores (Google), Susan scott (Blue Engine Collaborative)
- Workshop 3: Packaging, pricing and optimization of your advertising offers (June 28, 2:00 p.m. EST)
- Loudspeakers: Francois Wills (LMC), James washington (The voice of Atlanta), Katie wilkerson (10up), Orli Ziv (Google)
“The impact of COVID-19 has exacerbated the financial pressure already felt by news organizations large and small,” said Ben monnie, director of global news partnership solutions at Google. “The GNI Advertising Revenue Playbook, which aims to help local media increase their revenues through digital advertising, aspires to help news organizations around the world weather the current crisis and build sustainable digital businesses. “
About the Google News initiative
the Google News Initiative represents Google’s efforts to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organizations around the world to support quality independent journalism, financial sustainability, and the development of new technologies that drive innovation. Google allocated $ 300 million more than three years to energize these collaborations and lay the foundations for new products and programs for a diverse set of news publishers, for the benefit of the entire ecosystem. Find out more about the 2020 GNI Impact report.
About the Local Media Consortium
The Local Media Consortium delivers economic value through partnerships and strategic initiatives on behalf of more than 100 local media companies in major markets across United States, Canada and Porto Rico, and includes more than 5,000 newspapers, radio, television and online media only. LMC delivers more $ 50 million in annual financial benefits for its members by leveraging their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. The LMC has also launched several strategic initiatives to provide cost-effective shared services and aggregate advertising revenue opportunities to its members, such as The branded content project, The game, NewsNext and NewsPassID. According to ComScore, the overall LMC audience footprint is 212 million unique visitors per month and reaches 80% of the online audience in the United States. More information is available at http://www.localmediaconsortium.com/.
Kristin brocoff, 949-400-4899
SOURCE Local Media Consortium