Madison Media Appoints Vinit Kumar as VP, Marketing & Advertising News, ET BrandEquity

Vinit Kumar

Madison Media has announced the appointment of Vinit Kumar as vice president of Delhi-based Madison Media Plus.

Kumar will report to Abhik Banerjee, Chief Operating Officer, Madison Media Plus.

Kumar has over 16 years of experience in all facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics.

Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. This will be his second stint with Madison. Previously, he was Managing Director of the agency’s offices in Delhi and Kolkata.

Banerjee said: “We are happy to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight existing clients.”

Kumar said, “I am thrilled to join Madison Media and look forward to contributing to the organization in my new role and new responsibilities. My hopes and expectations are high as I look forward to the challenges and opportunities that Madison Media and its clients will provide for me and unlock our client’s growth by leveraging data, technology and talent.”

The mandate, which was won in a multi-agency pitch, will see the agency manage traditional and digital media services, including print and radio exposure for NMIMS…

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