Mitch Gould’s “Powerhouse Trifecta” cobblestone track for Amazon

BOCA RATON, FL, June 10, 2021 (GLOBE NEWSWIRE) – Mitch Gould, CEO of Nutritional Products International, forged a “Powerhouse Trifecta” that launched Amazon’s new health and wellness category in the early 2000s.

“Amazon was selling books and electronics at the time, but decided to branch out,” said Gould, who is also the founder of NPI, a global brand management company based in Boca Raton, Florida. “Amazon needed products and I had the contacts to store over 150 brands on the virtual shelves of Amazon’s brand new category.”

The “Powerhouse Trifecta” that helped Amazon’s nutrition category succeed was made up of Gould, Jeff Fernandez, who was a buyer on the Amazon team responsible for launching the new product category, and Kenneth E. Collin, who was one of the top sales executives in the sports nutrition industry.

“We were a ‘Powerhouse Trifecta’,” Gould said, adding that Amazon’s health and wellness category now generates millions, if not billions, in sales each year. “We were at the forefront of a multi-billion dollar business for Amazon.”

Today, Gould uses his experience and knowledge, along with Fernandez, who is now president of NPI, and Collins, executive vice president of NPI, to create the strategies that launched dozens of health and wellness brands. be in the US consumer market.

NPI’s success is rooted in its retail experience and knowledge that spans all aspects of the retail industry from regulatory compliance and operations to sales and marketing.

“We have over 100 years of combined retail experience, operational know-how and promotional creativity that you won’t find anywhere else,” he added.

Gould’s intimate and deep understanding of the retail industry led him to create his “Evolution of Distribution” platform which gives brands the expertise they need to launch their products in the United States.

“Several years ago I saw health and wellness brands struggling when they tried to break into the US market,” Gould said. “They were spending so much money on offices, new staff, and marketing promotions that by the time they sold the first product, they had eaten up their profit margins.”

As part of the “Evolution of Distribution” platform, NPI provides brands with vendors, operations staff and marketing experts to address any challenges a business will face when launching products in the United States. .

“With my ‘Evolution of Distribution’ platform, I tried to make things easier. I focused on cost efficiency and speed to market, ”Gould added.

For more information, visit Nutritional Products International online.


NPI is a private company specializing in the retail distribution of nutraceuticals, food supplements, functional drinks and skin care products. NPI offers a unique and proven approach to product manufacturers around the world looking to launch or expand the distribution of their products in the US retail market.

Mitch Gould, Founder and CEO of NPI, is a third generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the expertise in product sales, marketing and distribution necessary to succeed in the world’s largest market: the United States. . Gould, known as a global marketing guru, has also represented sports and entertainment icons such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky.


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