OTT Platforms Announce Grievance Committee Chair and Members

The Internet and Mobile Association of India (IAMAI) has announced that former Supreme Court Justice Arjan Kumar Sikri will chair the Grievance Redressal Board.

The Internet and Mobile Association of India (IAMAI) announced Thursday that former Supreme Court Justice Arjan Kumar Sikri will chair the Grievance Redressal Board (GRB) of the newly formed Digital Publisher Content Grievances Council (DPCGC). Currently, DPCGC is supported by 14 online content publishers as members – Amazon Prime Video, Alt Balaji, Apple, BookMyShow Stream, Eros Now, Firework TV, Hoichoi, Hungama, Lionsgate Play, MX Player, Netflix, Reeldrama, Shemaroo and Ullu.

GRB will address content grievances related to members’ video streaming services. It will function as an independent body and will act as a second level within the three-level grievance mechanism as envisaged by the 2021 Rules on Information Technology (Intermediate Directives and Code of Media Ethics digital).

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IAMAI, in a statement released Thursday, announced that prominent figures in the media and entertainment industry, experts, online content providers, including members specializing in children’s rights, human rights women and media laws, are members of the newly formed GRB.

GRB includes award-winning national actor Suhasini Maniratnam; Madhu Bhojwani, Indian film producer; Gopal Jain, Senior Counsel, Supreme Court of India; and Dr Ranjana Kumari, a prominent civil society representative who is currently Director of the Center for Social Research and President of Women Power Connect. The two members of the online content providers are Amit Grover, Senior Corporate Counsel, Amazon India, and Priyanka Chaudhari, Director-Legal, Netflix India.

“GRB will oversee and ensure alignment and compliance with the code of ethics proposed by members of the DPCG board, provide advice to member entities on the code of ethics and deal with grievances that have not been resolved by the publisher within the allotted time, ”the statement added.

Last month, IAMAI announced that it would set up the DPCGC to provide a grievance platform for consumers of online organized content and to address unresolved consumer grievances. The self-regulatory body was formed under guidelines that were put in place by the Union government on February 25 of this year. The rules for Over-The-Top (OTT) and digital media called for a code of ethics and a three-tier grievance mechanism.

Meanwhile, the umbrella body of the broadcasters Indian Broadcasting Foundation (IBF) also formed a self-regulatory body called the Digital Media Content Regulatory Council (DMCRC).

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