Over 70 ad technology platforms and 400 publishers adopt LiveRamp’s ATS


LiveRamp today announced that its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms around the world including US, UK, France , Italy, Spain, Germany, Australia and Japan.

Over 70 demand and supply platforms and over 400 publishers, including 70% of Comscore 20 and 65% of Comscore 50, have adopted ATS to provide marketers with a more efficient way to reach their customers and to measure the results of their campaigns without third parties. party cookies or device identifiers.

“The digital industry is undergoing massive changes with the end of third-party cookies and mobile device identifiers. We set out to create the neutral and interoperable infrastructure for this new era, and the incredible global adoption of ATS proves that we have done just that, ”said Scott Howe, CEO of LiveRamp. “Simply put, ATS gives publishers and marketers control over their data. It generates better results for marketers, higher returns for publishers, and offers the potential for greater transparency. More than 100 brands use ATS, including clients through agency partnerships, and we expect that number to only increase. “

Editors

Publishers are using ATS to enable people-based inventory and improve monetization, including Microsoft Advertising, the world’s second-largest publisher, which has seen a more than 40% increase in CPMs on authenticated impressions. The scale of ATS adoption around the world reveals that many publishers see the LiveRamp solution as not only viable for their business, but also vital to serving their unique and diverse audience. Other notable publishers that have adopted ATS include: Realtor.com, CafeMedia, Tubi and The McClatchy Company in the United States; Dennis Publishing, eBay Classifieds Group UK and IDG UK; Burda Community Network in Germany; and Cricket Australia, the first signed in-app editor, among many others.

“Viewers are now well integrated into streaming environments, which are fragmented across a wide variety of device platforms for advertisers. This makes the challenge of marketing to reach and measure a multidimensional target audience, and having a person-based ID is important to ensure ad campaigns are relevant across all channels and devices, ”commented Mark Rotblat, Chief Revenue Officer at Tubi. “LiveRamp helps build authenticated, first-party relationships with our viewers so we can continue to deliver impactful experiences, at scale.”

“The early adoption of LiveRamp’s ATS solution in Europe has only strengthened our relationships with our valued publisher partners,” added Mandy Schwab, director of digital media at Burda Community Network (BCN). “Since integrating LiveRamp’s ATS solution a year ago, we have enabled media brands to successfully unlock the opportunity to better monetize media inventory through a people-based identity respectful of the private life.”

“With LiveRamp, we’re putting the power back into the hands of publishers,” said Paul Bannister, CSO of CafeMedia. “We enable our thousands of media brands to increase their revenues by enabling first party data in a secure and privacy-centric way, without having to worry about data leaks, especially with robust control technology. data from LiveRamp editors. Already, we are seeing that authenticated audiences generate much higher returns than when using third-party cookies. “


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