Rival IQ ranks @UTSA’s Facebook presence #5 most engaged in the country | UTSA today | UTSA

This year, Rival IQ evaluated content posted between June 1, 2021 and May 31, 2022 on UTSA’s official Instagram (@UTSA), Twitter and Facebook channels and the @UTSAStudents TikTok channel. Official channels are operated by University Strategic Communications. The TikTok channel is operated by the Office of the Dean of Students.

“To become a model of student success, UTSA recognizes that it must meet and serve students where they are. Today, a lot of that conversation and relationship building happens on social media,” said Joe Izbrand, UTSA’s Director of Communications and Associate Vice President for Strategic Communications. “We have a dynamic strategy to reach and connect with students and our wider community of faculty, staff, alumni and supporters. This strategy is a powerful tool to advance UTSA’s reputation and brand.

Rival IQ polled all 358 colleges and universities in Division I to come up with its 2022 rankings. To ensure a genuine comparison, it considered each university’s audience size by channel: followers for Instagram, Twitter and Facebook and views on TikTok. In doing so, it effectively ranked the percentage of each institution’s active social media audience.

UTSA uses social media to engage, inform and entertain the public. It also uses its social channels as a customer service where students and family members can get additional support to connect with other campus offices to ask questions or address concerns.

The university’s official social media presence includes the @UTSA channels on Instagram, Twitter, Facebook, LinkedIn, YouTube and Giphy as well as its new @UTSA.Roadrunners channel on TikTok, which launched in August.

Rival IQ is a digital marketing leader in competitive social media listening. It was founded in 2012 to provide public and private companies with real-time access to their social media data. His specialties include social post analysis, competitive analysis, social media audits, social reporting, and influencer tracking. Its clients include Deloitte, the Denver Broncos, Indiana University, University of Kentucky, Notre Dame and Xavier University.

This year, Rival IQ’s top higher education institutions by Facebook engagement rate included the University of Iowa, Georgia Tech, Jackson State, James Madison, and UTSA.

Overall, the top five colleges and universities included the University of Iowa, James Madison, Utah State, Georgia Tech, and Ohio University.

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