Scenic Group Appoints dentsu X as Global Digital Media Partner

Dima Fedorov via Unsplash.

Scenic Group has consolidated all of its digital media with dentsu X in all of its international markets, including the US, Canada, UK, Australia, New Zealand and Europe.

dentsu X is now responsible for leading global digital strategy and performance enablement, while local market teams will manage paid media. As a new go-to digital media agency, dentsu X will support the global transformation and growth of Scenic Group’s online presence and bring a streamlined experience to its digital media programs globally and locally.

Scenic Group has grown globally over the past 37 years to include river and ocean cruises and handcrafted overland voyages, creating unique experiences that take guests to many of the world’s most fascinating destinations on all seven continents.

Anna Wolfsteiner, Director of Sales and Marketing for Scenic Group, said: “We are a company that aims to provide unforgettable experiences for our customers and the next step in our development is to spread the word as far as possible, by as we seek to reach new audiences.

“We have ambitious plans for Scenic and Emerald Cruises for 2023 and are we sure Densu X will bring them to life online.”

Danny Bass, CEO of Denstu Media ANZ, said: “We are delighted that Scenic Group has chosen Densu X to lead its digital media globally. We had a rapid start to our ANZ partnership in October and see huge opportunities to grow and help shape the future of Scenic Group’s digital ecosystem to be customer-centric.

Anthony Laver, Managing Director of A-PAC Sales and Marketing for Scenic Group, said: “We are delighted to be working with the highly experienced teams at dentsu X in their offices in Sydney, Melbourne and Auckland, to develop integrated digital programs , through our portfolio. of Luxury Cruise and Tour products”.

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