Sharjah Investment and Development Authority (Shurooq) made headlines again at Arab Travel Market (ATM 2017), with the announcement of its “Mleiha Desert Resort”, the first five-star desert resort in the heart of Mleiha, and the announcement of the signing of a memorandum of understanding with “Al Wanis”, an established Qatari tourism company in Sharjah, to develop the AED 60 million (US $ 16.4 million) Project.
As part of its relentless efforts to mark Sharjah as one of the main tourist destinations in the region and attract maximum investment abroad, Shurooq will be the local partner of “Al Wanis”.
Mleiha Desert Resort will offer a full range of hotel services, restaurants, cafes, health club, swimming pool and many other hospitality facilities associated with a world class resort.
The new luxury hotel project covers a total area of 300,000 m², of which the “Mleiha Desert Resort” and all its unique facilities, features and services and hospitality experiences will cover a total area of 60,000 m².
The resort will feature 45 exclusively designed vacation villas, modeled after classic desert marquees, each with the luxury of its own terrace and private pool. The “Royal Suite”, which is one of the resort’s four living options, comprises an area of 167 m² and includes two uniquely designed bedrooms and a private swimming pool. Additional options include the “King Suite”, which is expected to encompass a total space of 155 m², the “Junior Suite”, encompassing a total space of 90 m² and the “Standard Suite” which offers a unique living space out of a total space. of 85 m².
While being fully detached, with guaranteed privacy, there is always a sense of community, reinforced by a central common space, shaped in the same glass roof style, where clients can meet and stand out together enjoying the services of the hotel. ‘hotel, as well as a memorable’ Sahara ‘-themed living experience.
Reproducing an authentic canvas covering, the awning provides the perfect shade to enjoy the tranquility and serenity of the resort, blending in perfectly with the surroundings of sublime nature and Arabian heritage. The new station, located in the heart of Mleiha archaeological and ecotourism project on a natural landscape between the region’s bespoke dunes and the famous Fossil Rock, expected to be completed by the end of 2019.
Unveiling details of the luxurious Mleiha Desert Resort at an ATM press conference, HE Marwan Bin Jassim Al Sarkal, CEO of Shurooq, described the move as a major boost to Sharjah’s ambitious ecotourism projects, which are expected to appeal to a global audience.
Al Sarkal said, “We aim to increase the reach and expand the reach of the emirate’s tourism sector and this new partnership is a very significant indicator that we are having this impact. Shurooq has always had a strong and reliable commitment to its partners and entrepreneurs who have invested in Sharjah and the success they have enjoyed is reflected in our tourism businesses.
He added: “The new complex marked a new stage in our development efforts for the archaeological and ecotourism project of Mleiha, since we announced many years ago the multiple investment opportunities in the region for hotel operators. and commercial. Our goals are not just to encourage investment, but to support it. We inform, guide and advise potential partners and provide them with reliable and accurate information to help them make the right investment decisions. Sharjah is increasingly becoming the right decision.
The number of hotel guests in Sharjah is growing at an annual rate of 13%, while hotel revenues are up 12.3%. Revenue is expected to reach $ 187 million (AED 687 million) by the end of this year, and by the end of 2019 that figure is expected to reach $ 226 million (AED 830 million).
Four- and five-star hotels accounted for 70% of revenue last year, suggesting that the majority of investment will focus on these two categories.
Abdulaziz Al Amadi, member of the board of directors of the tourism company “Al Wanis”, who co-signed the memorandum of understanding with Al Sarkal, said: “Sharjah is an extremely attractive business proposition for Arab investors and Qatar is an established partner in many existing businesses. The Mleiha Desert Resort of the Mleiha Archaeological and Ecotourism Project is a unique opportunity that combines the luxury of a world-class destination with the history and heritage that is so important to all countries in the region, especially those of the GCC .
“This is the ideal solution for our business, as we are looking not only at ambition and potential, but also the business at hand. It is a great incentive to explore the possibility of cooperating on other projects. Sharjah’s commitment to develop its tourism sector is time, money and effort well spent.
The signing ceremony took place at a press conference on the second day of ATM 2017, which runs through April 27 at the Dubai World Trade Center.
Commenting on his participation in ATM 2017, Ahmed Obeid Al Qaseer, COO of Shurooq, said: is under development in the heart of Sharjah, Kingfisher Lodge in Kalba, Fossil Rock Lodge in Mleiha and Desert Camp in Al Badayer.
The Arab travel market attracts thousands of visitors and tourism stakeholders, professionals and experts from different countries to debate developments in the global tourism industry and discuss the possibility of forming strategic partnerships with their counterparts. .
The B2B event is an ideal platform for global industry leaders to promote leisure, business, medical, family and business tourism in their countries. ATM 2017 is expected to receive an overwhelming increase from the 28,000 visitors from 86 countries last year, as well as the 2,800 exhibitors.
Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of the distinct Arab and Islamic identity of Sharjah. It aims to encourage investment by adopting the best international standards to provide quality services that help attract investors from across the region and around the world.
The main mission of Shurooq is to provide facilities and incentives to help overcome the obstacles facing investment activities in the emirate, appraise investment-related infrastructure projects and make the necessary plans to carry out these projects.