Snehil Dixit Mehra appointed Head of Content and Digital Media at ALTBalaji

Snehil Dixit Mehra has joined ALT Digital Media Entertainment Limited, a wholly owned subsidiary of Balaji Telefilms Ltd., as Head of Content and Digital Media.

Previously, Mehra worked with filmmaker Sanjay Leela Bhansali as associate director.

Mehra has worked as a screenwriter, director and digital influencer.

She brings with her an enviable background in media and entertainment. Over 16 years of experience in the broadcast industry, she has held various senior positions at Bhansali Productions, Star India, Sony Entertainment Television and Endemol India.

In her new role, Mehra will lead the content and programming division for ALTBalaji and be responsible for managing the platform’s upcoming lineup of original content and creative strategy.

Talking about joining the team, she says, “This is my second round at ALTBalaji, a homecoming for me but with a broader mandate now. I look forward to planning a roadmap for accelerated growth of ALTBalaji as a leading digital content hub. »

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