Springfield’s Prime Inc. Settles Lawsuit With Amazon Over Use of “Prime”

Springfield-based trucking company Prime Inc. has reached a settlement with Amazon after suing the world’s largest online retailer for using the word “Prime” on its expedition vehicles.

Terms of the confidential settlement are not provided in public court documents from May which say the case was dismissed, with both sides agreeing to pay their own attorneys’ fees.

Available court documents don’t indicate whether Amazon will have to stop using “Prime” on its expedition vehicles, and company representatives either declined to comment or didn’t respond to interview requests by time of day. hurry.

In 2019, Prime Inc. filed a lawsuit against Amazon, claiming the online retailer was causing “irreparable harm to the business, reputation, and goodwill of (Prime Inc.)” by putting “Prime” on expedition vehicles to promote its premium service.

“Amazon Prime” is a service offered by Amazon that provides subscribers with several benefits, including faster shipping.

Prime Inc.’s position was that it had accumulated substantial goodwill from consumers across the country under the “Prime” name by putting the name on its tractor-trailers since at least 1980.

After:Springfield trucking company sues Amazon over use of ‘Prime’

The trucking company claimed that with Amazon using “Prime” on its shipping vehicles, it would confuse consumers; and consumers could blame Prime Inc. for bad experiences they’ve had with Amazon that could cause “irreparable harm” to Prime Inc.

Prime Inc. accused Amazon of violating federal trademark law and of taking advantage of the goodwill Prime Inc. had established with consumers.

“This matter has been settled and resolved to the mutual satisfaction of the parties,” Steve Crawford, general counsel for Prime Inc., said in an email. “The parties have agreed to the confidentiality of the terms and conditions of the substance of the settlement.

In the years since the lawsuit was filed, Amazon’s footprint has grown in southwestern Missouri. In August 2021, the company opened a 1.3 million square foot distribution and warehousing facility in Republic which employs over 200 people.

Prime Inc., meanwhile, remains one of the largest employers in the Springfield area. 2021 data says the company has just over 1,300 employees in the region.

After:Take a look inside Amazon’s new warehouse at Republic

Ralph Green is a business reporter at the Springfield News-Leader. Contact him at [email protected]by phone: (417-536-4061) or on Twitter at RalphGreenNL

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