COVID has brought about many changes, including the rapid and widespread digital transformation in the healthcare space, a shift characterized by telemedicine becoming the norm for daily medical appointments.
A recent survey found that 56% of hospital and health system leaders plan to increase their investments in telemedicine over the next two years, a sign that the industry expects these changes to last.
But healthcare organizations that embrace telehealth must be prepared to put in place strict rules and authentication procedures for strong identity verification.
Remotely verifying user identities in healthcare poses unique challenges, as the nature of the industry greatly increases the risk of serious consequences, including medical errors, breaches of patient privacy, and cybersecurity threats.
The importance of digital identity verification for security
Hackers are drawn to virtual healthcare because it offers them a feast of vulnerable data, with services often taking place directly on a patient’s smartphone or laptop. Recent research has shown increased security risks in healthcare for both patients and providers, making it all the more urgent for healthcare providers to embrace digital identity verification.
Eighty-five percent of healthcare organizations reported risk-increasing cookies in the past year, with 58% of IT professionals saying their organizations had been impacted by ransomware attacks.
A third of potential patients said they had been victims of healthcare cybersecurity attacks, and with 430 million connected medical devices in use worldwide, the threat of healthcare-related cyberattacks has never been so high.
Nonetheless, the convenience of smartphone access in particular appears to be a powerful incentive for many healthcare consumers. A survey by the Pew Charitable Trust found that 61% of Americans want to be able to access their health data through mobile devices. This interest is particularly high among millennial healthcare consumers, at 67%.
To learn more about the benefits of digital identity verification for healthcare organizations, download the Digital Identity Tracker, a collaboration between PYMNTS and Jumio.