U of A Journalism Graduate Student Receives Hispanic Marketing Scholarship



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Wendy Echeverria

U of A graduate journalism student Wendy Echeverria was recently awarded the Lopez Negrete Hispanic Marketing Education Fellowship by the Advertising Education Foundation of Houston (AEFH).

The scholarship is open to undergraduate and graduate students attending 19 colleges and universities in the American Advertising Federation-Houston (AAF), the four-state 10th district area. Echeverria is one of 15 outstanding students who received a $5,000 scholarship for tuition, fees, and school loan repayment.

According to the AEFH, awards like the Lopez Negrete Hispanic Marketing Scholarship support “well-rounded students who participate at all levels of school, work, and community and have demonstrated an interest and aptitude for marketing communications”.

Born in Los Angeles, California, Echeverria attended Northwest Arkansas Community College before transferring to the U of A in 2015. After earning her bachelor’s degree in broadcast journalism in 2017, she worked as an intern for Northwest Arkansas News (KNWA), the local NBC. -affiliated television channel. She then landed a position as a multimedia communications specialist in the electrical engineering department at UARK, where she developed an interest in advertising and public relations.

Currently, Echeverria is a graduate assistant pursuing a master’s degree at the School of Journalism and Strategic Media. She is responsible for assisting the Faculty of Advertising and Public Relations and teaching Broadcast News Reporting II.

In addition to receiving the AEFH scholarship, Echeverria secured a 2022 summer internship in public relations at the Lopez Negrete Communications agency in Houston, Texas.

Lopez Negrete considers itself the largest independent Hispanic-owned and operated, full-service advertising and marketing agency known for providing clients such as Walmart with research-based insights, impactful advertising and intelligence. brilliant culture.

University of Arkansas School of Journalism and Strategic Media (SJSM) is dedicated to excellence in teaching, research and media discourse. Students in its journalism degree programs receive instruction, guidance, and access to hands-on experience from seasoned, award-winning faculty and staff. Areas of study include writing and reporting, broadcasting, public relations, advertising, and digital media. For more information about the SJSM, visit www.fulbright.uark.edu/departments/journalism.

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