What does the future of travel look like? A majority of consumers prefer a journey straight from the couch to the door

LONDON & CATONSVILLE, Maryland–(BUSINESS WIRE)–As the summer travel season kicks off, consumers are ready to take off on a relaxing vacation. The only problem? Getting There.

A new consumer survey released today by iProov, the world leader in biometric face authentication technology, has revealed that travelers do not view the airport check-in process as a relaxing first step towards a destination. In fact, the majority of respondents would prefer to streamline the process to go straight from their couch at home to the door in as few steps as possible.

Eighty-five percent (85%) of the 16,000 respondents in eight countries would use or consider using a ticket/identity check from home. Additionally, 70% of respondents said the first leg of the journey – waiting in long lines – is the most boring part of the journey.

So how can airports and airlines reduce bottlenecks during travel by using home check-in services to make the travel experience more convenient for consumers? Secure remote verification technology allows travelers to verify their ticket and identity from the comfort of their own home, so they don’t need to do it at the airport. Key to this process is facial biometric verification and authentication.

“Secure verification technology allows travelers to complete their ticket and verify their identity from the comfort of their own home, so they don’t need to do it at the airport,” said Andrew Bud, Founder and CEO of iProov. “Facial biometric verification and authentication is essential to this process. Face verification has already proven to be a secure and accessible solution for many apps and processes – for example, almost a third of consumers already use face verification to access their mobile banking apps. We have shown that online facial verification can be applied to improve the consumer travel experience, making life easier for travelers and operators around the world.

Authentic Attendance Assurance from iProov® offers a brief passive face scan that confirms that a remote traveler is the right person, by matching the identity to an ID document and a trusted ticket. The technology also verifies that the user is a real person and not a presentation attack using a photo or mask, and authenticates in real time. At the airport, a traveler’s face is their ticket when they choose to walk through a biometric hallway and authenticate their identity.

This technology solution is not unique to the airline industry and can be applied to eliminate check-in bottlenecks for other forms of travel, including trains, cruise ships, rentals cars and more. In fact, earlier this year iProov partnered with Eurostar for the successful trial of a remote expedited service, SmartCheck, showing that the future of travel is not so far away.

To learn more about iProov and the future of travel, please visit the Biometric Travel and Registration section of our website.


This report is based on research conducted by an independent agency on behalf of iProov in April-May 2022. Eight countries were included in the research (United States, Canada, Mexico, Germany, Italy, Spain, United Kingdom and Australia), with 2,000 consumers surveyed in each country. The 16,000 respondents were not chosen for any travel preference – many had never flown before.

About iProov

Launched in 2013, iProov is the global leader in online biometric facial authentication, working with governments, banks and other businesses to securely verify customer identities. Used for effortless onboarding and authentication, clients include US Department of Homeland Security, UK Home Office, UK National Health Service (NHS), Australian Revenue Service, GovTech Singapore, Rabobank, ING and others. iProov’s technologies include Liveness Assurance™ and Genuine Presence Assurance®, which ensure that an online customer is the right person, a real person, and is authenticating themselves in the moment. This protects against photo, video, mask and digital injection attacks and the emerging threat of deepfakes. iProov has been recognized Gartner Cool Vendor 2020 in Identity Access Management and Fraud Detection. For more information, please visit www.iproov.com or follow us on LinkedIn or Twitter.

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